Privacy Policy
Last updated: July 24, 2026
This Privacy Policy describes how Spines (the 'Site', 'we', 'us' or 'our') collects, uses, and shares your personal data when you visit our Site, use our services, or make a purchase at spines.eu (the 'Site') or otherwise communicate with us about the Site (collectively the 'Services'). For the purposes of this Privacy Policy, 'you' and 'your' refer to you as a user of the Services, whether you are a customer, website visitor, or another person from whom we have collected information under this Privacy Policy.
Please read this Privacy Policy carefully.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated Privacy Policy on the Site, adjust the date under 'Last updated', and take any other steps required by applicable law.
How we collect and use your personal data
To provide the Services, we collect (and have collected in the past twelve months) personal information about you from various sources, as outlined below. The information we collect and use depends on your interactions with us.
In addition to the specific use outlined below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with all applicable legal obligations, enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What personal data we collect
The type of personal data we obtain about you depends on your interactions with our Site and your use of our Services. When we use the term 'personal data', we mean data that identifies you, relates to you, or describes you, or that can be associated with you. The following sections describe the categories and specific types of personal data that we collect.
Information we collect directly from you
Information you provide to us directly through our Services may include:
- Contact details, including your name, address, phone number, and email address.
- Order details, including your name, billing address, delivery address, payment confirmation, email address, and phone number.
- Account details, including your username, password, security questions, and other information used for account security.
- Information from customer support, including the information you share in your communication with us, for example when you send a message via the Services.
For some features of the Services, you may need to provide us with certain information about yourself directly. You can choose not to provide this information, but in that case, you may not be able to use or access these features.
Information we collect about your usage
We may also automatically collect certain information about your interaction with the Services ('Usage data'). For this, we may use cookies, pixels, and similar technologies ("Cookies").Usage data may contain information about how you visit and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interaction with the Services.
Information we obtain from third parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies that support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (such as bank account, credit card, or debit card details, billing address) to process your payment, fulfill your orders, and deliver the products or services you requested, so that we can fulfill the agreement we have with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or ads, we, or third parties we work with, may automatically collect certain information using online tracking technologies, such as pixels, web beacons, software development kits, third-party libraries, and cookies.
All information we obtain from third parties is handled in accordance with this Privacy Policy. See also the section below, Websites and links from external parties.
How we use your personal data
- Delivery of products and services. We use your personal data to provide you with the Services according to the agreement we have with you, including processing your payments, fulfilling your orders, sending notifications regarding your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and otherwise managing your account, arranging shipping, facilitating returns and exchanges, and other features and functionalities related to your account.. We can also enhance your shopping experience by allowing Shopify to match your account with other Shopify services you might want to use. In this case, Shopify processes your data as outlined in the Privacy Policy and the Consumer Privacy Policy .
- Marketing and advertising.We can use your personal data for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications via email, SMS, or mail, and to show you ads for products or services. This may mean that your personal data is used to better tailor the Services and ads on our Site and other websites. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR .
- Security and fraud prevention. We use your personal data to detect, investigate, or take action against possible fraudulent, illegal, or malicious activities. If you choose to use the Services and register an account, you are responsible for securely storing your account login credentials.We strongly recommend that you do not share your username, password, and other access details with anyone else. If you think your account has been hacked, please contact us immediately. If you are a resident of the EEA, the legal basis for these data processing activities is our legitimate interest in keeping our website safe for you and other customers, according to Art. 6 (1) (f) GDPR .
- Communication and service improvement. We use your personal data to provide you with customer support and improve our Services. This is in our legitimate interest to communicate with you, provide you with effective services, and maintain our business relationship with you according to Art. 6 (1) (f) GDPR .
Cookies
Like many other websites, we use Cookies on our Site.Specific information about the Cookies we use in relation to supporting our store with Shopify can be found at https://www.shopify.com/legal/cookies. We use Cookies to support and improve our Site and our Services (including remembering your actions and preferences), to perform analytics, and to gain more insight into user interaction with the Services (in our legitimate interest to manage, improve, and optimize the Services). We may also allow third parties and service providers to use cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can adjust your browser settings to delete or refuse cookies.Please note that removing or blocking cookies may negatively impact your user experience and may cause some Services, including certain features and general functionality, to not work correctly or no longer be available. Additionally, blocking Cookies may not fully prevent the way we share information with third parties, such as our advertising partners.
Our website also recognizes the GPC signal (Global Privacy Control), which allows you to opt-out of certain uses or disclosures of your data. If you notify us of your preference via GPC, we will treat such a signal as a valid request to opt-out of sharing/targeted advertising for the corresponding browser or device. And if we can link the device sending the signal to a Shopify account, we will also apply the opt-out request to that account.More information about Global Privacy Control can be found at https://globalprivacycontrol.org/. Aside from the Global Privacy Control, we do not recognize any other 'Do Not Track' signals that may be sent from your web browser or device.
How we disclose personal data
In certain circumstances, we may disclose your personal data to third parties for contract execution, legitimate purposes, and other reasons that fall under this Privacy Policy. Such circumstances may include:
- With suppliers or other third parties performing services on our behalf (for example, IT management, payment processing, data analysis, customer support, cloud storage, handling, and shipping).
- With business and marketing partners to provide services and show you ads. Our business and marketing partners will use your data in accordance with their own privacy statements.
- When you instruct us, request us, or otherwise give consent to share certain data with third parties, for example, to deliver products to you or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our business group, in our legitimate interests to run a successful business.
- In connection with a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We have announced in the past 12 months We disclose the following categories of personal data and sensitive personal information about users for the purposes outlined above in 'How we collect and use your personal data' and 'How we disclose personal data':
| Category | Categories of recipients |
|---|---|
|
|
We do not use or disclose sensitive personal data without your consent or for the purpose of inferring characteristics about you.
With your consent, we share personal data as follows to carry out advertising and marketing activities.
In the past 12 months, we have 'sold' and 'shared' personal data (as these terms are defined in applicable legislation) for the purpose of conducting advertising and marketing activities, as follows.
| Categories of personal data | Categories of recipients |
|---|---|
| Identification data such as name, email address, and phone number | Business and marketing partners |
| Commercial information such as data about purchased products or services | Business and marketing partners |
| Usage data | Business and marketing partners |
User-generated content
The Services may provide the ability to post product reviews and other user-generated content. If you choose to submit user-generated content to a public area of the Services, this content is public and accessible to everyone.
We have no control over who has access to the information you share with others and cannot guarantee that parties who have access to such information will respect your privacy or keep the information secure. We are not responsible for the privacy or security of information you make public, or for the accuracy, use, or misuse of information you make public or receive from third parties.
Third-party websites and links.
Our Site may contain links to websites or other online platforms that are operated by third parties. If you follow links to sites that are not affiliated with us or not managed by us, it is important that you read their privacy and security policies and other terms.We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of the information on these sites. Information you provide on public or semi-public locations, including information you share on third-party social networks, may also be visible to other users of the Services and/or users of these third-party platforms, without limitation regarding its use by us or by a third party. The inclusion of such links on our Site does not imply approval of the content on such platforms or of their owners or operators, except as stated in the Services.
Children's data
The Services are not intended for use by children, and we do not knowingly collect personal data about children.If you are the parent or guardian of a child who has provided us with personal information, you can contact us using the contact information below to request that this information be deleted.
As of the effective date of this Privacy Policy, we are not actually aware that we 'share' or 'sell' personal information of individuals under 16 years old (as these terms are defined in applicable law).
Security and retention of your data
Please note that no security measure is perfect or impenetrable and that we cannot guarantee 'perfect security.' Additionally, it is possible that data you send us may not be secure during transmission. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.
How long we keep your personal data depends on various factors, such as whether we need the data to maintain your account, to provide the Services, to comply with legal obligations, to resolve disputes, or to meet other applicable contracts and policies.
Your rights
Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute and may only apply under certain circumstances, and in some cases, we may deny your request, to the extent permitted by law.
- Right to access/know: You may have the right to request access to the personal data we hold about you, including details on how we use and share your data.
- Right to deletion: You may have the right to request that we delete the personal data we hold about you.
- Right to correction: You may have the right to request that we correct any inaccurate personal data we hold about you.
- Right to portability: Under certain circumstances and with certain exceptions, you may have the right to receive a copy of the personal data we hold about you and to request that we transfer this to a third party.
- Right to opt-out of sales, sharing, or targeted advertising: You may have the right to request that we do not 'sell' or 'share' your personal information, or to opt-out of the processing of your personal information for purposes considered 'targeted advertising', as defined in applicable privacy laws. Please note that if you visit our Site while the Global Privacy Control opt-out preference signal is enabled, we will automatically treat this, depending on your location, as a request to opt-out of the 'selling' or 'sharing' of information for the device and browser you are using to visit the Site.
- Restriction of processing: You may have the right to ask us to stop or limit the processing of personal data.
- Withdrawal of consent: When we need your consent to process your personal data, you may have the right to withdraw that consent.
- Appeal: You may have the right to appeal our decision if we refuse to process your request. You can do this by responding directly to our rejection.
- Manage communication preferences: We may send you promotional emails, and you can unsubscribe from receiving these at any time by using the unsubscribe option included in the emails we send you. If you unsubscribe, we can still send you non-promotional emails, such as emails about your account or orders you have placed.
You can exercise any of these rights where indicated on our Site or by contacting us using the contact details below.
We will not discriminate against you for exercising any of these rights. We may need to collect information about you to verify your identity, such as your email address or account details, before we provide a substantive response to the request. In accordance with applicable law, you may designate an authorized representative to submit requests on your behalf to exercise your rights. Before we accept such a request from an authorized representative, we require the representative to provide proof of this authorization to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request in a timely manner, as required under applicable law.
Complaints
If you have complaints about how we process your personal data, you can contact us using the contact details below. If you are not satisfied with our response to your complaint, you have the right, depending on where you live, to appeal our decision by contacting us using the contact details below, or to file your complaint with your local data protection authority. For the EEA, you can find here a list of the responsible supervisory authorities for data protection.
International users
Please note that we may transfer, store, and process your personal data outside the country in which you reside. Your personal data is also processed by staff and external service providers and partners in these countries.
If we transfer your personal data outside of Europe, we rely on recognized transfer mechanisms such as the standard contractual clauses of the European Commission, or equivalent contracts issued by the relevant competent authority of the United Kingdom, where applicable, unless the data is transferred to a country that has been determined to provide an adequate level of protection.
Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you want to exercise any of the rights available to you, please call us or email us atdominique@sendcult.com or contact us via Sonarstraat 8, 2901 AX Capelle a/d IJssel, Netherlands.
In accordance with applicable data protection laws and unless explicitly stated otherwise, we are the data controller for your personal data.